BRAND STORY

       DUTCH LAB

“Collaboration Media & Exhibition”

더치랩은 항상 커피기구를 어떻게 만들고 디자인 해야 사람들에게 강렬하고도 부드러운 커피 한 잔의 경험을 선사할 수 있을지 항상 고민합니다. 그렇게 나온 디자인을 갈고 닦고 어루만져 탄생시킨 커피기구를 매년 전시를 통해 사람들에게 첫 선을 보여드리고 있습니다. 아기의 돌잔치와도 같이 많은 이들에게 소중한 것을 선보이는 일.어떻게 해야 우리들의 생각,커피를 좋아하는 사람들에 대한 배려, 이 커피기구를 통해서만 얻을 수 있는 경험을 느끼게 할 수 있을까요? 수많은 고심 끝에 나온 대답은 커피기구 뿐만 아니라 공간을 통해서도 더치랩을 보여드리는 것입니다. 모든 것을 종이로만 표현한 전시 공간은 사람들에게 깊은 인상을 심어주었습니다. 깊은 인상은MCM, 스와로브스키, 젠틀몬스터 등의 콜라보레이션이 되어 전 세계에 더치랩의 이미지가 알려지게 되었습니다.
이처럼 저희는 더치커피용품만 판매하는 것이 아니라 더치랩의 이미지를 녹인 커피기구, 더치랩의 이미지를 녹인 공간, 더치랩의 이미지를 녹인 인테리어, 더 나아가 프랜차이즈까지. 하나에 얽매이지 않고 점진적으로 퍼져나가고 있는 브랜드가 바로 더치랩입니다.

Dutch Lab is always seeking for ways to present the experience of intense but tender cup of coffee. New designs of coffee tools that came to the world from everlasting time of consideration and cultivation is opened to the public in annual exhibition. Introducing something precious to many others just like throwing a baby’s first birthday party. We wanted to share our thoughts, solicitude for coffee lovers and the very special experience only feasible by our coffee tools. Our solution to this desire was to present Dutch Lab in space, not only from the coffee tools. Our show room presented by using papers only impressed many others. Ineffaceable impression led us to a collaboration project with MCM, Swarovski and Gentle Monster which introduced the image of Dutch Lab worldwide.
Dutch Lab produces dutch coffee tools, general coffee tools inspired by Dutch Lab image, space with the ambiance of Dutch Lab, interior decoration with the essence of Dutch Lab and franchise by extension. Dutch Lab is the brand that spreads out gradually around the world, into everyone’s everyday lives.

“The Art of Coffee”

Coffee, one essential part of many people’s daily and busy lives. New discoveries are always in the search for a better taste and efficiency of coffee for its consumers. The methods of coffee-making vary from requiring expensive materials and tools to cheap and fast home made techniques. But the difference of the quality of these two extremes varies as much as its methods do. This is where Dutch Lab took action. Dutch Lab provides you an easy and homemade way of coffee-making and at the same time gives you the maximum quality of the best coffee.

“What is Dutch Coffee (slow brew/cold brew coffee)?”

Unlike regular coffee making methods, which require electricity for hot water, Dutch Coffee uses the cold drip method, which requires only a cold drip coffee machine, small round filters, water (not necessarily hot) and the force of gravity.

The structure of this coffee machine consists of three flasks aligned vertically and water running through them with help of the cheapest form of energy: the force of gravity.

The first flask on the very top contains water. You can use water at room temperature or ice which will eventually melt and drop to the next flask through a specially calibrated valve. This valve is installed so the user can control the amount of water being dropped per measure of time.

The second flask, which we call the coffee tank, contains coffee grounds. The water from the water tank slowly drops on a small round filter then into the coffee grounds, it later goes through another filter at the bottom to prevent the coffee grounds to fall and finally through another valve. There is actually a specific kind of grounds for Dutch coffee (slightly thicker than the espresso and slightly thinner than the hand drip coffee grounds) which we also sell in collaboration with Cafe Woong but the grounds can be chosen by user’s taste. Have in mind that these grounds must not be treated like the espresso. The espresso works with pressure while the cold drip method replaces pressure with time. Slightly push the coffee ground just to make sure the top is completely flat. Have in mind that the water has to travel through the grounds.

The final flask on the very bottom of the machine is where the result of this whole fancy and meditational process takes place. The water takes its time to combine with the coffee and create the luxurious, rich in flavor and fragrant Dutch Coffee.

Dutch coffee does take a significant amount of time, but this is what makes its high quality. It also works as a perfect kitchen/home decoration because of its eye catching feature and also brings a peaceful and meditational environment to the whole room. The best way to prepare Dutch Coffee is by letting it drop during the night and start your morning with the cup already waiting to greet you. The flavor of Dutch coffee is stronger than people expect so it can be treated like espresso shots by mixing it with water for an americano, with milk for a latte or other recipes. So, making Dutch Coffee does not mean that you can only have a cup per day and Dutch Lab also provides with machines that can make 3L of coffee at once so shops can sell.

“Why Dutch Coffee?”

Here is where many critics start talking. “The cold drip method is uselessly time consuming” they say, but these people are not aware in any way of the health benefits of the cold brew method. Several studies had been made in this area and they had concluded that cold brewing is healthier than hot brewing.

First of all, cold brew coffee is less acidic. Since hot brew coffee requires heat, lots of chemical reactions occur during the brewing. The physical states of some acids are altered by the heat and eventually acids are included to the coffee that we drink. During the cold brewing method, the heat and pressure is replaced with time preventing any kind of chemical reaction to occur during its brewing.

The acids in the hot brew coffee undergo two different chemical reactions: once while it is brewed and another while it cools off. This is the reason why coffee tastes more acidic when it is cooled off or reheated, making it hard to save it for a long time. In the other hand, cold brew coffee does not change in flavor and it can also be refrigerated for 2 weeks.

Most of the acids might not be brewed in during the cold brewing but that does not mean that there will be less caffeine. Caffeine is soluble whether the water is cold or hot. In contrast, many coffee reviewers prefer the taste of the cold brewed cups. The reason being: since the cold brew method requires more time, the selection of chemicals during this process is more precise and accurate. The result being a more flavorous and aromatic coffee. For this reason, Dutch coffee has generated lots of fans and many coffee shops have them in their special menus. Not does this only make the menu itself fancy but it also creates a great factor for the decoration of your shop; two birds in one shot.

“Why Dutch Lab?”

The creators of Dutch Lab are always in search for new ways to magnify our machines’ efficiency.

Our three legged structure is outstanding comparing to other common four legged ones. This idea was inspired by the famous french designer Philippe Starck as he once mentioned that there is no other structure with perfect perpendicularity as the three legged chair. The 120 degrees structure makes it a lot easier to extract and insert the flasks in the middle of the machine and its triangular shape maximizes its architectural beauty when aligned next to one another.

Dutch Lab’s six piece frame is specifically patented by the brand. This unique framing allows an easy assembly and flat packing allowing the transportation to be easier and cheaper.

Our brand focuses not only on the perfect coffee and the most beautiful design but also on the best quality materials. The machine’s skeleton is made of aluminum so it is lighter than the common machines made of wood. This skeleton later goes through an anodizing coating which makes it resistant to scratches, gives it a metallic feel and boosts its variety by adding color. The borosilicate glasses are heat resistant allowing an easy and sanitary cleansing. The silicon caps completely seal the flasks and prevents leakage. The valves are made of brass needles with nickel plating and its ability to reassemble allows a thorough cleaning.

“Cold Brew Masters”

Cold Brew Master (CBM) is the cold brew brand of Dutch Lab. Cold brew is a coffee extraction method for deep and rich aroma and mild and sublime flavor by extracting coffee slowly for a long time in cold water or room temperature water.
Dutch Lab have been researched, studied and produced dutch coffee tools that brews coffee using cold water or room temperature water. Cold Brew Master is the cold brew specialty brand that will introduce another flavor different from dutch coffee. Flavor richer than americano, aftertaste more pleasant than espresso and aroma more abundant than dutch coffee will be served by Cold Brew Master. Experience the special cold brew coffee.

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